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Community Support

The Neffs National Bank believes in supporting our local community through providing funds, volunteer hours, hosting drives and community events. This year we provided over $262,000 in financial support alone. Our efforts included participating in the EITC program ($100,000 donation to local education foundations), donations to local emergency service providers, educational foundations and programs, agricultural programs, community service organizations and foodbanks. Over $4,600 was gifted as part of our employee and customer match giving initiative. Through this initiative the bank matched all donations raised by employees and our customers each month for a non-profit organization chosen by our employees.

The Neffs National Bank also holds several community events to raise comradery and engagement with our customers and the public. Customer Appreciation Day, a shred event, and other activities during Community Banking Month, Oktoberfest, Toys for Tots, food & school item drives etc., all are held annually to support our local community. In the spring of 2026 we opened our third branch, in Palmerton PA, a growing area with opportunities for residents, business and the bank. As part of our Grand Opening Celebration we offered a special addition to our annual Customer Appreciation Day, expanding our giveaways to our customers and community as well as offering a special presentation on fraud at each of our locations.

This past year we also formed a Community Development Department. This department is not only to further business and consumer deposit/loan relationships but provide educational services to our community. The Community Development Officers work with local community organizations, schools, churches, and municipalities to provide financial literacy education and fraud/spam awareness classes to students and adults. In the past year, this service has reached over 500 individuals.

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Marketing Section- Best Creative Print & Digital/Social Media 

For the year 2025 our main campaign was titled “I Bank at Neffs”. Ads were based off of our reviews, social media comments, and verbal praise from our customers without including long specific reviews. The campaign was spread across our paid digital schedule, organic social content, print, and in house materials including flyers, TV screens, etc. As part of our new branch roll out we also included a variation of this campaign on a local billboard (edited due to space available on the board).

This campaign featured four separate themes/images under the “I Bank at Neffs” heading.

  • I Bank at Neffs… because they care about me.

    • This ad set focused on customer experience and relationship banking. The design featured handshake banking.

  • I Bank at Neffs… because they care about my community.

    • This ad set focused on our community support and involvement. The design featured a food/community drive.

  • I Bank at Neffs… because they’re convenient.

    • This ad set focused on our online/mobile banking products. The design featured banking from the comfort of your own home.

  • I Bank at Neffs… because they help my business grow.

    • This ad set focused on our business services and helping local businesses grow and succeed. The design featured a small business theme.

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If you have questions on the application or above information please reach out to 

Alista Borowski     borowskia@neffsnatl.com   610-224-4261

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Thank you for your consideration.

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